Metas 900 Million Bet On Indias Super App Future Whatsapps Transformation Begins
Economic Times
Cred founder Kunal Shah, a philosophy graduate, built his platform on exclusivity for high credit scorers, now processing over 40% of India's credit card bills.
While Meta's interest raises data control questions, Shah faces the challenge of creating a fair commercial portal. His next task is to expand Cred beyond its niche user base to serve the broader Indian middle class, a significant shift from his initial strategy.
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