Welcome To The Jungle has seen a very good hold on Monday and its driven by the Hindi belts. The film had started with a national chain (Pvr/Inox, Cinepolis) ratio of 46% and this is now down to 42%...
Welcome To The Jungle has seen a very good hold on Monday and its driven by the Hindi belts. The film had started with a national chain (Pvr/Inox, Cinepolis) ratio of 46% and this is now down to 42% on Monday. This is happening here with this film when the industry continues to make those films where the national chains contribute 60-65% of the business. When this happens it is always going to be a struggle for collections as it means you have a limited number of people out there to watch your film. It also shows it does not have to be action to get a wide reach and although this film will have action it is generally seen as a comedy film.
The way forward is going to be making more films which leverage to cinemas outside these chains as if business remains where these two national chains contribute a hefty chunk of the business then the industry will remain in the glut it is at the present time. It is seen on Monday the ratio of the chains does go lower many times but when Welcome To The Jungle was already so it was not expected to go even lower on Monday. Basically on Monday its like a Pushpa 2 or KGF 2 which were mass action films and it here its comedy film which has its limitations.
The key markets are Delhi / UP, East Punjab, Rajasthan, CI and Bihar along with Gujarat which have all seen superb holds on Monday. Its that core Hindi belt which has done the job for the film. Below is the circuit breakdown of Welcome To The Jungle for Monday.