Haunted Echoes of the Past Surprises with Strong Box Office Collections Over Main Vapus Aayunga

Haunted Echoes Of The Past was the leading Hindi film of the week as it collected best of the new releases and the holdover films. The collections are being seen as a surprise mainly as its beaten the far bigger film Main Vapus Aayunga which would seem to have a much more awareness especially around the industry and in the media, social media and the digital arena but what is happening at a ground level in the likes of Lucknow, Kanpur and Patna is different as these collections prove.

The 2 crore nett plus collections (would have been more if it had a proper release at the national chains especially PVR Inox) of Hanuted Echoes Of The Past is actually not much of a surprise and its more about the genre not taken seriously in the industry. In the 80's when video become rampant this genre was a parallel industry as it became about the mass audiences due to a chunk of the big city audience shifting to video. Its pretty similar today though for video you can read streaming.

Haunted Echoes Of The Past is a low budget film and if it can hold up for a week it will be a success, The film does seem to made through AI technology so in terms of look it does look bad but the audience has come for the horror and if they get that with some sort of story it will be enough for the film.

Main Vapus Aayunga is extremely poor with collections of a little over 1 crore nett. The film has been made on 6-7 times the cost of Haunted Echoes Of The Past and has half the collections of that film which pretty much tells the story. The trailer of the film offers nothing and that reflects in the collections. The film is likely to go the Ek Din way and suffer huge losses as like that film the costs are way higher than the trailer or the cast of this film would suggest.

The other two films Governer and Bharat Bhhagya Viddhaata both collected in the 75 lakh nett range but with trajectory of Bharat Bhhagya Viddhaata on day one this one may get more growth and may even get the best growth of all the new films released though unless its a miracle multifold growth it will not matter much.