Pe Firm Ananta Capital Buys Majority Stake In D2c Deodorant Brand Phitku
Economic Times
Mumbai-based private equity (PE) firm Ananta Capital has bought a majority stake in deodorant brand Phitku, adding it to the growing list of new-age, direct-to-consumer (D2C) brands being snapped up...
Mumbai-based private equity (PE) firm Ananta Capital has bought a majority stake in deodorant brand Phitku, adding it to the growing list of new-age, direct-to-consumer (D2C) brands being snapped up by investors and corporates.The deal, which gave a partial exit to the company's three cofounders, is for Rs 100 crore, and values the company at Rs 200 crore, people familiar with the matter said. Cofounders Sumit Marda, Neha Marda, and Rahul