Economic Times•Business•24 ఆగ
Pe Firm Ananta Capital Buys Majority Stake In D2c Deodorant Brand Phitku
Mumbai-based private equity (PE) firm Ananta Capital has bought a majority stake in deodorant brand Phitku, adding it to the growing list of new-age, direct-to-consumer (D2C) brands being snapped up by investors and corporates.The deal, which gave a partial ex