Recent years have seen major shifts in Indian cinema, as streaming services alter how people watch movies and audiences are more discerning about theatrical releases.
However, the massive success of movies like Pathaan, Jawan and Dhurandhar highlights a persistent reality: India's passion for movies remains as intense as ever. In this conversation for ET Titan Talks, Devang Sampat, Managing Director of Cinepolis India, discusses evolving audience behaviour, the coexistence of OTT and theatres, the growing influence of regional content, and why India remains one of the company's most important global growth markets