Jaipur-based handcrafted jewellery brand Advit Jewels IPO ended day three of bidding with an overall subscription of 213 times against the 83.79 lakh shares on offer.
Jaipur-based handcrafted jewellery brand Advit Jewels’ IPO ended day three of bidding with an overall subscription of 213 times against the 83.79 lakh shares on offer. The NII segment led the response, with a subscription of 536 times.Market excitement is also reflected in the grey market, where the IPO is commanding a grey market premium (GMP) of around 40%.The Rs 165.16 crore IPO is a fresh issue of 1.20 crore equity shares with no offer-for-sale (OFS) component. As a result, the company will receive the entire proceeds. The price band is fixed at Rs 130–Rs 138 per share, and retail investors can bid for a minimum lot of 100 shares, requiring an investment of Rs 13,800 at the upper end.The basis of allotment is expected to be finalised by June 29. Subject to regulatory approvals and completion of post-issue formalities, the shares are scheduled to list on the NSE and BSE on July 1, 2026.Advit Jewels IPO Subscription Status – Day 3The IPO continued to receive strong demand on Day 3, being subscribed 212.62 times overall.Retail Individual Investors (RII) subscribed 95.29 times their reserved quota of 41.90 lakh shares.Demand was even stronger in the Non-Institutional Investors (NII) category, which was subscribed 536.38 times against its allocation of 17.96 lakh shares.The Qualified Institutional Buyers (QIB) segment saw subscriptions of 174.98 times its allocation of 23.92 lakh shares.Advit Jewels IPO GMP TodayStrong investor demand is also reflected in the grey market, where the IPO is commanding a GMP of around 40%. Based on the upper price band of Rs 138, this implies an estimated listing price of about Rs 193, suggesting strong listing expectations.However, investors should note that GMP is an unofficial indicator and does not guarantee listing-day performance or returns.How Advit Jewels Plans to Deploy IPO ProceedsAdvit Jewels plans to use the IPO proceeds primarily to strengthen its financial position and support future growth initiatives. A major portion—Rs 65 crore—will be allocated toward incremental working capital requirements, enabling the company to sustain day-to-day operations and fuel business expansion.Another Rs 65 crore is earmarked for repayment or prepayment of existing borrowings, which is expected to lower debt levels and improve the company’s balance sheet strength.The balance funds will be directed toward general corporate purposes, giving the company additional flexibility to pursue strategic and operational priorities. Overall, the planned debt reduction is expected to enhance profitability and improve financial agility in the coming years.A Jaipur-Based Heritage Jewellery BrandHeadquartered in Jaipur, Rajasthan—a major hub for India’s gemstone and jewellery industry—Advit Jewels operates under the Rambhajo brand, specialising in handcrafted fine jewellery.Its offerings span traditional and contemporary designs, including Kundan, Polki, diamond-studded, and gemstone jewellery. By blending traditional craftsmanship with modern design sensibilities, the company has built a niche in culturally rooted yet evolving jewellery preferences.The product portfolio includes necklaces, earrings, rings, bangles, and bespoke pieces, crafted in 14-carat and 18-carat gold. While the company primarily follows a B2B model, supplying wholesalers, retailers, and showrooms, it also caters to select B2C customers through customised, made-to-order jewellery.A key differentiator is its focus on personalised jewellery solutions, tailored to customer tastes, cultural needs, and emerging market trends.Advit Jewels operates a fully integrated manufacturing facility in Jaipur, spread across 6,450 sq. ft., equipped with modern technologies such as 3D printers, casting systems, and polishing machines.The entire production process—from gold processing and stone setting to polishing and quality inspection—is handled in-house. Skilled artisans form a significant part of the workforce, and each piece undergoes multiple quality checks before reaching the market.Financial Performance Advit Jewels has demonstrated strong growth momentum in recent years, supported by steady expansion in both revenue and profitability. For the nine months ended December 31, 2025, the company reported revenue from operations of Rs 123.79 crore, reflecting healthy business traction across its jewellery offerings. During the same period, it posted a net profit of Rs 25.44 crore, indicating improved earnings performance alongside its expanding operational scale.(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)