Why Gillette Stadium Has Changed Its Name To Boston Stadium For The 2026 Fifa World Cup

The venue in Foxborough, Massachusetts, is officially going by the temporary name Boston Stadium.

To protect the rights of FIFA’s official global sponsors, tournament rules dictate that host venues cannot display non-FIFA corporate branding.

As a result, the stadium’s standard logos have been completely obscured for the duration of the tournament.

Last week, California’s famous Levi’s Stadium, which is also operating under a temporary neutral name, had to cover its massive stadium logos with giant white sheets.

FIFA’s strict “clean stadium” rules apply to the players as well. For instance, German sensation Jamal Musiala had to put tape over the logo of his personal Beats by Dre headphones just to walk into the stadium.

Sanchita Kalra writes on events, weddings, pop-culture, health, food, and travel for the Daily Entertainment and Lifestyle for supplement, HT City.