PM Modi is known for his creative diplomacy and this drives all crazy. Few months back, PM Modi during his visit to Italy, surprised Italian Prime Minister Giorgia Meloni gifting her a Melody toffee
. This put Melody toffee on the international arena.
Across his official digital platforms, PM Modi's team has layered his reels and travel logs with cutting-edge tracks from sitar prodigy Rishab Rikhiram Sharma, composer Anirudh Ravichander and super composer-producer Shashwat Sachdev. From high-energy election rallies to international diplomatic missions, the Prime Minister Of India's curated social media strategy draws on a mix of high-octane, region-specific, and neo-classical tracks that resonate strongly with a global Gen Z audience. The selections span Rishab Rikhiram Sharma's ‘Chanakya’, cinematic anthems from Anirudh Ravichander including ‘23 Theme’ from the Telugu film AA23 and ‘Raga of Revenge’ from Tamil film DC and Shashwat Sachdev's ‘Destiny – Mann Atkeya’ from Dhurandhar.
PM Modi using Raaka theme song highlights the popularity of Allu Arjun at the international level. The film is directed by Atlee and rumours have it that Pooja Hegde will be female lead.