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Economic Times
Meesho will acquire business-to-business grocery marketplace Kirana Club for Rs 202 crore in cash, as the ecommerce marketplace looks to deepen its presence in the country s kirana and small
Meesho will acquire business-to-business grocery marketplace Kirana Club for Rs 202 crore in cash, as the ecommerce marketplace looks to deepen its presence in the country’s kirana and small retailer ecosystem.Meesho's board approved the acquisition on Friday, according to a stock exchange filing. Meesho will acquire 100% of Singapore-incorporated Kirana Club and 0.41% of Retail Pulse Labs Pvt Ltd, an India entity that is already a subsidiary of Kirana Club. The remaining 99.59% stake in Retail Pulse Labs will be held indirectly through Kirana Club after the transaction. deal will be completed in three tranches by March 31, 2027. Meesho said the transaction will not require any government or regulatory approvals.Kirana Club operates as a technology platform and B2B community network for kirana retailers. Its Indian subsidiary runs a B2B ecommerce marketplace connecting kiranas and small retailers with FMCG brands and distributors, primarily across tier II-IV and rural India. The business generates revenue through commissions and advertising services.