Jackie Shroff Personality Rights Delhi High Court Ai Injunction

The Delhi High Court has granted a permanent injunction restraining unauthorised use of actor Jackie Shroff’s name, voice and other attributes which are exclusively identifiable with him for commercial exploitation across physical and digital media. Justice Jyoti Singh decreed the suit in favour of Jackie Shroff, who had sought protection against unauthorised use of his identity on emerging technologies and platforms, including AI-generated content and the metaverse. “Accordingly, the suit is decreed in favour of the Plaintiff and against Defendants…in terms of the settlement as also in terms of paragraph 114(i) to (iv) of the plaint. Terms of settlement shall form a part of the decree and, needless to state, bind the parties thereto,” the May 21 order noted. Justice Jyoti Singh granted a permanent injunction to unauthorised entities from using Jackie Shroff's name without his consent. ‘Jackie Shroff’s personality rights’ Actor Jackie Shroff had filed a suit seeking protection of his personality and public rights from any direct or indirect exploitation of his identity. He alleged that various entities were using his name, image, voice and other personality attributes associated with him without his consent. The suit specifically mentioned the use of his name and popular nicknames, including Jackie Shroff, Jackie, Jaggu Dada, and Bhidu. The relief sought also covered artificial intelligence, metaverse and other technologies.   Celebrity Legal Roll Call 10 Icons Seeking Court Protection For Personality Rights 1 Amitabh Bachchan Delhi HC protected his global publicity rights against links using his identity, images, and voice across unauthorized tech platforms. 2 Aishwarya Rai Secured protection for her name, image, and trademark acronym "ARB" to halt commercial exploitation without consent. 3 Karan Johar Court shielded his likeness, voice, and unique moniker "KJo" against unauthorized technological tools and commercial merchandise. 4 Hrithik Roshan Sought legal intervention against illegal profits derived from AI-generated, morphed, and vulgar content demeaning his personal brand. 5 A. Nagarjuna Protected his name, unique mannerisms, gestures, and identifiable traits to preserve economic stakes and his right to live with dignity. 6 Abhishek Bachchan Obtained an injection directing immediate takedown of links trying to unlawfully exploit his persona for monetization. 7 Salman Khan Moved court to protect iconic attributes, signature dance moves, and signature titles like "Bhaijaan" and "Sallu Bhai". 8 Jaya Bachchan Protected elements including her likeness, signature, and voice from distorted, defamatory content made by third parties. 9 Suniel Shetty Bombay HC raised critical alarm over deepfakes and AI-generated content violating his fundamental privacy boundaries. 10 Ajay Devgn Delhi HC ordered immediate removal of inappropriate deepfakes using his name, likeness, and brand identity unlawfully. Express InfoGenIE   Copy HTML HTML Code Copied to Clipboard Defendant’s stand before court Advocate Dipti Vora for defendant no 1 (The Peppy Store), during the hearing, informed the court that the allegedly infringing links had been removed and that the defendant was willing to be bound by the injunction, provided that Jackie Shroff did not pursue any further reliefs. The Delhi High Court noted that defendants no 2-11 and 14 had already been proceeded against ex parte (on or from one side or party only) on January 27, 2025 and had taken no steps for recall of the order or participated in the proceedings thereafter. Defendant No 12 had also removed the infringing links but had failed to appear before the court; therefore, it was accordingly set ex parte, the court observed. It was further recorded that Defendant No 13 had settled the dispute with the actor on November 18, 2024, and the Defendant No 17 (John Doe) was removed from the array of parties on Shroff’s request. Also Read | Delhi High Court orders SBI to review promotion policy over visual impairment discrimination bias Celebrities who moved court for personality rights protection 2025 witnessed an unprecedented number of celebrities approaching courts seeking protection of their personality rights, a concept that did not even exist a decade ago but has now become the talk of the town with the rise of Artificial Intelligence (AI) and social media platforms. Several celebrities approached courts back-to-back this year, accusing various entities and digital platforms of unauthorised use of their images, voices, personas and personality attributes to create deepfake videos, morphed images, AI-generated content, unsolicited advertisements and brand endorsements that not only deceived their fans but also harmed their goodwill and reputation. From Amitabh Bachchan to Salman Khan, here is a list of celebrities who approached courts this year to protect their personality attributes. Why this matters The surge in the number of celebrities approaching the courts for their publicity rights underscores several aspects, including the infringement of the right to life and personal liberty of the celebrities and known faces. It also reflects the growing concern over the unchecked use of AI tools and social media platforms that blur the line between reality and manipulation. Also Read | Delhi High Court protects personality rights of actor Varun Dhawan, orders takedown of deepfakes