Selfhelp Group Products Get Dedicated Retail Platform In Gautam Budh Nagar

GREATER NOIDA: Women associated with self-help groups (SHGs) in Gautam Budh Nagar received a new platform to market their products with the inauguration of a Saras Shop at the district’s Vikas Bhawan, officials said on Thursday.

The outlet, launched under the Uttar Pradesh State Rural Livelihood Mission (UPSRLM) aims to provide women entrepreneurs a dedicated space to display and sell products prepared by SHG members.

District magistrate Medha Roopam on Thursday inaugurated the shop and interacted with women associated with various self-help groups.

During her visit, the DM reviewed products including spices, pickles, papad, jute bags, sanitary pads, handicrafts, khadi garments and honey.

“The women associated with self-help groups are playing an important role in realising the vision of an Atmanirbhar Bharat (self-reliant country) through their skills, hard work and self-confidence. The products being prepared by women in rural areas are not only strengthening their economic condition but are also helping them gain greater recognition and respect in society,” the DM said.

District development officer Shiv Pratap Parmesh said the Saras Shop has been set up to improve market access for products manufactured by self-help groups and create additional income opportunities for rural women.

“The shop provides a platform for display and marketing of products made by self-help group members. Such initiatives are helping women become financially independent and connect with a wider consumer base,” he added.

Officials said efforts are also being made to strengthen the branding, packaging and marketing of products manufactured by SHGs so they can compete in larger markets.

Senior Correspondent, Hindustan Times. Reports on district administration, health, civic issues, and environmental concerns in Noida and Greater Noida. Graduated from MJP Rohilkhand University in 2015 and started career in journalism in 2016, at The Times of India, UP West (Bareilly, Rampur, Moradabad and Sambhal) where reported on a range of issues including crime and politics till November 2021. Working with Hindustan Times since June, 2023.Read More