Kriti Sanon Joins Cocktail 2 Co Star Shahid Kapoor For Vogue Eyewear New Campaign Watch

Actor Kriti Sanon has been announced as the new female brand ambassador for Vogue Eyewear, joining longtime brand face and her Cocktail 2 co-star Shahid Kapoor in the eyewear label’s latest campaign. The move brings together the two stars as the brand sharpens its focus on individuality, confidence, and self-expression. Kriti adds a fresh and contemporary voice to the brand’s evolving identity.

Titled Vogue Eyewear Journeys, the new campaign explores the idea that personal style evolves alongside life experiences. Instead of treating fashion as something fixed, the campaign presents it as a reflection of self-discovery and constant reinvention.

The visual narrative follows different versions of the protagonists as they move through various moments in time, meeting alternate versions of themselves. Windows become a recurring motif throughout the campaign, symbolising perspective and the different ways people view themselves as they grow. The concept is tied together with the line, “when you meet you, you find you,” highlighting the ongoing journey of understanding one's identity.

Speaking about her association with Vogue Eyewear, Kriti Sanon said in a statement, “Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self-discovery and how style play a key role in self-expression.”

Shahid Kapoor, who has been associated with the brand for several years, shared his thoughts on the new campaign and Kriti’s addition to the Vogue Eyewear family. “What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” says Shahid.

The campaign has been conceptualised by Network Advertising, directed by Emmy-nominated Suraj Wanvari, and photographed by renowned fashion photographer Prasad Naik. It is being rolled out across digital platforms, social media, print, and outdoor advertising nationwide.

Shahid Kapoor and Kriti Sanon are set to reunite for Cocktail 2, sharing the screen with Rashmika Mandanna. This project marks the duo's second outing together following their successful pairing in Teri Baaton Mein Aisa Uljha Jiya. Directed by Homi Adajania, the movie is scheduled to hit the theatres on June 19, 2026.