ETtech Explainer: What changes for Amazon, Flipkart, & consumers with the new ecommerce rules?
With an aim to strengthen consumer protection while creating a “transparent and balanced regulatory framework” for ecommerce, the government on September 10 announced change how ecommerce companies such as Amazon and Flipkart market product discounts, though the implementation schedule means that no changes will be introduced in the mega sales for the upcoming festive season this year.
