Direct To Consumer News

Colgate-Palmolive India is joining forces with Bombay Shaving Company to enhance its personal care division. This partnership will tap into Bombay Shaving Company's robust digital capabilities, focusing on direct-to-consumer strategies and e-commerce expansion

Indian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindustan Unilever and Marico are broadening their creator networks to boost social media presence