JioStar Vice Chairman Uday Shankar said cricket’s long-term success depends on broader media economics, beyond stadium attendance, as traditional media faces pressure from changing advertising models. Speaking at the ET World Leaders Forum, he also discussed the IPL’s relevance, women’s cricket, digital accessibility, AI-led content innovation and the evolving media business model.
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JioStar Vice Chairman Uday Shankar said cricket’s success hinges on a sustainable broader media ecosystem, while technology and AI will reshape content and media economics.
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