The latest iPhone models for 2026, including the foldable iPhone Duo and flagship iPhone 18 Pro and Pro Max, are already making waves in the smartphone market. Despite their hefty price tags, many people are still eager to get their hands on the newest models. But if you already own an iPhone and your current device works perfectly well, why does the latest model suddenly feel so difficult to resist? What drives our constant urge to upgrade, even when we may not necessarily need to? In an interview with HT Lifestyle, Dr Vinod Sreeram, sleep and deaddiction specialist and adult psychiatrist, explains why we feel the need to upgrade our iPhones Every year.
