Tv Ad Demand Weakens As Ratings Blackout Enters Festive Season
E
Economic TimesVerified Publisher
Television broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a ministry directive. Advertising demand is already subdued due to economic pressures and digital shifts. Free commercial time consumption has fallen to a three-year low. This situation impacts the entire TV broadcasting ecosystem significantly. (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) 15 Days Free: Unlock All ETPrime Exclusives, Market Tools & ePapers It seems like you're already an ETPrime member with Login using your ET Prime
. Advertising demand is already subdued due to economic pressures and digital shifts. Free commercial time consumption has fallen to a three-year low. This situation impacts the entire TV broadcasting ecosystem significantly.
(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.)
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