Ever wondered why certain colours instantly brighten your face while others seem to wash you out? The answer may lie in your skin’s undertone. Understanding whether you have warm or cool undertones can make choosing clothes, accessories and even everyday colour combinations much easier. Rahul Dayama, founding partner of Urbanic and Savana by Urbanic, shared ways you can identify your undertone and build a wardrobe that complements your skin tone.
“One thing we've consistently observed while building a global apparel brand is that people often assume they need an entirely new wardrobe to elevate their style, when in reality, sometimes it's just about choosing the right colours,” said Rahul. Understanding your undertone can completely change the way you shop because it helps you become more intentional about what you invest in. You stop buying pieces that look great on the hanger but never quite feel right once you wear them. “I don't think fashion should ever become a set of rules,” added Rahul.
Trends come and go, and colour theory is a useful guide, but personal style should always come first. If wearing a certain shade makes you feel confident, that's reason enough to wear it. The idea is to use your undertone as a tool, not a restriction.
One of the easiest ways to identify your undertone is looking at the veins on your inner wrist in natural light. If it appears green or olive, then you have a warm undertone; if blue or purple, then you are of cool undertone; while if it is both or blue-green, you have a neutral undertone.
However, Rahul also highlighted that, “We've seen that customers naturally gravitate towards colours that make them feel good, even if they don't know why.” According to Rahul, someone with warmer undertones may repeatedly choose earthy greens, rusts or warm neutrals, while someone with cooler undertones might lean towards blues, berry tones or crisp whites. Once people recognise that pattern, shopping becomes easier because they understand what truly works for them instead of chasing every trend.
“We've always believed fashion should empower people to express themselves rather than fit into predefined categories. We want customers to have the freedom to experiment while also finding pieces they will reach for again and again,” highlighted Rahul.
For anyone trying to discover their undertone, Rahul advises keeping it simple. Look at the pieces in your wardrobe that you've worn the most over the years. More often than not, you'll notice a pattern. Fashion isn't just about what's trending this season. It's about building a wardrobe that feels authentic to you, and understanding your undertone is one of those small details that can make getting dressed every day a lot more effortless.
Anukriti Srivastava thrives at the intersection of words and voice, where journalism meets storytelling. A digital editor and journalist with over 5 years of experience, she has written across lifestyle, women issues, relationships, entertainment, fashion, and travel. She did her Masters in Broadcast Journalism and has published more than 500+ lifestyle content pieces across platforms. As a former Sub-Editor at HerZindagi, she produced engaging digital content, interviews, and event coverage for a wide audience. She has also contributed as a Webstory Producer with Travel + Leisure, transforming travel experiences into immersive stories for readers who love exploring the world. Beyond writing, Anukriti’s storytelling extends to the microphone. As a voice-over artist, her warm and expressive voice has brought scripts to life across audio platforms, turning simple words into immersive experiences. Her work reflects a deep interest in people, culture, and everyday stories that resonate with readers and listeners alike. She enjoys crafting content that informs, inspires, and sparks curiosity. Away from screens and studios, you’ll find her reading self-help books, listening to music, getting lost in romantic novels, and playing the guitar for a creative reset. For Anukriti, storytelling isn’t just a profession—it’s a way of seeing and sharing the world.Read More
