No Longer Just Jewellery How Young Indians Are Rewriting Their Relationship With Gold
E
Economic TimesVerified Publisher
India s younger generations are increasingly treating inherited gold jewellery as a financial asset rather than a family heirloom. Millennials and Gen Z consumers are selling or exchanging old ornaments to fund major life goals such as buying homes, higher edu India s younger generations are increasingly treating inherited gold jewellery as a financial asset rather than a family heirloom. Millennials and Gen Z consumers are selling or exchanging old...
India’s younger generations are increasingly treating inherited gold jewellery as a financial asset rather than a family heirloom. Millennials and Gen Z consumers are selling or exchanging old ornaments to fund major life goals such as buying homes, higher education, starting businesses and investing in financial products.
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