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Meet ube, the purple yam hoping to become India’s next matcha | Nimisham | Nimisham

Meet ube, the purple yam hoping to become India’s next matcha

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Nimisham Editorial

•4 Oct 2026, 7:17 am•1 min read

Updated: 4 Oct 2026, 1:50 am

Meet ube, the purple yam hoping to become India’s next matcha – business

Meet ube, the purple yam hoping to become India’s next matcha

N

Nimisham EditorialSenior Editorial Lead

Nimisham

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Source Attribution: View original report on Economic Times

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