India’s big upgrade wave: Rs 1 crore+ homes, premium cars, Swiss watches & pricier phones; how brands are chasing afflue

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Nimisham Editorial

•24 Sept 2026, 4:00 am•1 min read

Updated: 23 Sept 2026, 10:40 pm

India’s big upgrade wave: Rs 1 crore+ homes, premium cars, Swiss watches & pricier phones; how brands are chasing affluent demand beyond city limits

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Nimisham EditorialSenior Editorial Lead

Nimisham